The first cost is time
The moment a business suspects a breach, ordinary work stops. Someone has to work out what happened, which systems and files were involved, whose information was in them, and whether the problem is still going on. For a small business without an IT department, that usually means the owner and an outside technology provider, working long hours on something that earns no revenue.
The hardest part of that investigation is often the simplest question: which files were exposed, and who opened them? If documents were shared as email attachments or through open links, the honest answer may be that nobody knows. Not knowing makes everything that follows larger, because a business that cannot narrow the scope often has to assume the worst.